1 Projects come alive in dialogue with our clients, through resourcefulness, purposeful strategies and sustainable choices in dedicated processes, with design formed by 25 years of life and work abroad. Since moving back to Sweden, most commisions 2 3 4 5 have been exhibition design in close collaboration with TAS and JAC studios. 6 7 8 Interdisciplinary 9 10 11 12 13 and international exchange 14 15 16 , as well as experimental design 17 18 19 , are vital parts of what we do, as is education; I teach at Berghs SOC and Beckmans College of Design.Sophia Wood—Creative Direction and Design. Independent design studio based in Stockholm.
After graduating from CSM, and the RCA in 1996, Fabian Monheim and I founded Fly. We shared Studio 26 with Michael Sodeau, Michael Young, Morph. Our first project 20 21 22 was with Tom Dixon who introduced us to Yoichi Nakamuta of E&Y Gallery Tokyo, with whom we continued to collaborate 23 24 25 26 27 throughout all of our Fly years in London.
In 2001, Studio Sophia Wood was established 28 29 . Work since has included projects with Galerie Kréo 30 31 32 , exhibition catalogues 33 34 35 36 37 , books 38 39 40 41 42 with the Swedish Institute among others, IDEA magazine 43 with Graham Wood, Everyday by Collex and Everyday by Collex Inn 44 45 46 47 with Bob foundation. Moved to New York in 2006 and met Gaby Basora, the founder of Tucker, we worked on the brand together 48 49 50 51 52 53 for over ten years. Other projects in NYC include the identity for Alyssa Norton Jewelry, film posters, 54 55 56 , an installation 57 58 59 60 at ABC Carpet and Home, Hudson, 61 62 63 with Christopher Farr for the Modus show at the Salon de Mobile 2007. Back in Europe I teamed up with Lewander & Co on the Martin & Servera merger, a comprehensive long term task that involved brand strategy, identity 64 65 66 , communication 67 , packaging 68 69 70 and retail design.
Most of our work has been 71 72 and continues to be, produced by small, nimble teams, drawn from an international network of talented friends. 73 With experience, dedication and a sincere love for our craft, we collaborate closely with all involved to form useful solutions for each project. `Eventually everything connects—people, ideas, objects… the quality of the connections is the key to quality per se.´